Aptech is a global learning solutions company that commenced its education and training business in 1986 and has trained over 7 million students worldwide.
Aptech has presence in more than 40 emerging countries through its two main streams of businesses – Individual training and Enterprise Business. As a leader in career education, it has over 1300 centres of learning across the world.
Under Individual Training, Aptech offers career and professional training through its retail brands: Aptech Computer Education, Arena Animation & Maya Academy of Advanced Cinematics (both in animation & multimedia), Aptech Aviation & Hospitality Academy, Aptech Banking & Finance Academy, Lakmé Academy powered by Aptech, Aptech Hardware & Networking, and Aptech English Learning Academy.
Enterprise business includes Training & Assessment Solutions for Corporate & Institutes (Aptech Training Solutions, and Aptech Assessment & Testing Solutions).Key Responsibilities
Social Media Strategy:
Develop and implement social media strategies aligned with the company’s marketing goals.
Plan and manage social media calendars for all platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
Content Creation:
Create engaging and high-quality content (posts, videos, stories, blogs, infographics) tailored to each platform’s audience.
Collaborate with the marketing team to produce promotional content that aligns with brand guidelines.
Write compelling copy for social media posts, captions, and blogs that reflect the brand voice.
Brand Development:
Maintain and enhance the brand’s online presence, ensuring consistency across all social media platforms.
Identify opportunities for brand promotion and engagement with target audiences.
Qualifications
Bachelor’s Degree in Marketing, Communications, or a related field.
Proven experience as a Social Media Manager, Content Creator, or similar role.
Strong understanding of social media platforms, trends, and analytics tools.
Excellent writing, editing, and communication skills
Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva) and video editing software is a plus.
What We Offer / Job Benefits
Competitive salary.
Opportunities for professional growth and development.
A dynamic and supportive work environment.
Travelling incentives to our other centers in the southeast for content creation.