Mara Cruiz Organics, a beauty brand that manufactures hair products for AfricansKey Responsibilities
Develop and execute social media strategies aligned with business goals.
Create, schedule, and publish engaging content across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and YouTube.
Manage daily social media activities, including posting, monitoring, and community engagement.
Respond to comments, messages, and customer inquiries in a timely and professional manner.
Monitor social media trends, competitor activities, and emerging platforms.
Plan and execute paid social media campaigns to increase reach and conversions.
Collaborate with marketing, design, and content teams to ensure brand consistency.
Track, analyze, and report on social media performance using analytics tools.
Manage influencer partnerships and brand collaborations.
Conduct social listening to identify opportunities and customer feedback.
Stay updated on platform algorithm changes and industry best practices.