Our Mission is to meet the middle-level manpower development needs of the Oil and Gas sector in Nigeria and the West African sub-region; in line with industry needs, community aspirations, as well as forging partnerships with world-class institutions Our Vision is to be recognized as the leading institution in middle-level manpower training and development for the Oil and Gas industry in Africa. Our core values are integrity, excellence, quality and community service.ROLE DESCRIPTION:
This is a full time hybrid role for a Social Media Marketing.
The role involves managing and executing social media marketing strategies, creating engaging content for various platforms, analyzing performance metrics, and driving online engagement to build the school’s brand presence.
The specialist will also support basic website development tasks including updates and content management on the school website with working knowledge of website development tools and WordPress back end usage.
Additional responsibilities include collaborating with the marketing team to align digital campaigns with broader school initiatives and goals.
QUALIFICATION:
Proficiency in Social Media Marketing and Social Media Content Creation
Experience in Digital Marketing and Marketing strategies
Strong Communication skills with the ability to engage diverse audiences
Ability to analyze social media metrics and optimize campaigns based on performance
Knowledge of current trends in digital and social media marketing
Ability to work in a hybrid setting balancing in office and remote work effectively
Knowledge and basic experience in website development including WordPress back end usage
Ability to manage website content updates and support technical improvements
Familiarity with SEO principles and website performance monitoring is an added advantage
Bachelor’s degree in Marketing Communications or a related field is preferred
Previous experience in education sector marketing is a plus
SKILLS:
Soft Skills
Communication
Creativity
Time management
Collaboration
Attention to detail
Technical Skills
Social media marketing
Content creation
Analytics and performance tracking
WordPress back end usage
SEO basics