Hi there,

We hope you’re having a good week.

Before diving into the usual updates, we have an important announcement to share. AdPushup was recently accepted into the Google Certified Publishing Partner (GCPP) program. This means that Google has vetted AdPushup for its track record of helping publishers succeed using value added services and technology, offering superior interactions and expert consultation, and promoting a healthy ad ecosystem.

Understandably, our team is beyond excited, as it is the fruition of many years of hard work. You can read the official release on Yahoo! Finance. In case you want to learn more about the benefits of working with a GCPP, please book a personalized session.

Now, back to scheduled programming.

Fighting the Rise of Malvertising
Do you know that there has been a 50x increase in malvertising last month compared to baseline set before COVID-19? Publishers are reducing their floor prices to cope with falling advertiser demand and bad actors are exploiting the window to push malware. Unchecked malvertising causes loss of revenue, bad user experience, and overall decline of the publisher’s credibility. Here are some actionable tips for removing malvertising.

COVID-19 Publisher Survey Report
Last month, we conducted a survey to analyse the impact of COVID-19 on publishers. Here are some key insights from the survey:

• Over 90% publishers are somewhat or extremely worried about business continuity
• Close to 90% are witnessing their CPMs decline
• 58% publishers are noticing a spike in website traffic
• 17% are expecting layoffs, operation closures and/or insolvency

In addition to these insights, the report also includes 6 strategies that publishers can use to safeguard their revenue and a COVID-19 DIY assessment to help you gauge your level of preparedness. To know more, download our COVID-19 Publisher Survey Report.

Tech Giants Rally in Support of Publishers
Reduced ad spend coupled with keyword blacklisting has hit news publishers hard. In order to provide monetary relief, Google is helping them through two methods: the Journalism Emergency Relief Fund and temporarily waiving ad serving fee in Google Ad Manager. Facebook has also announced millions of dollars in donations and ad spending grants. Read more in our coverage of COVID-19 monetary relief measures.