MacTay Consulting has been in existence for over 28 years in Nigeria. We are a member of TACK and TMI, international consulting companies operating in over 60 countries and with a combined experience of over 80years.
Our global network of partners and experience means that our clients enjoy all the benefits of a local office, while drawing upon our multi-cultural knowledge and global delivery resource – whenever required.
MacTay’s approach is to work together in partnership with our clients, we aim to be in it for the long term but firmly believe that partnerships are created by ensuring that our clients are able to develop the capability to sustain and drive solutions we co create with them.
We always have an ‘exit strategy’ – ways to provide our clients with the opportunity to pick up the solution and run with it themselves, while making ourselves available anytime we are invited for advice. It is precisely this approach which has led to some clients choosing to work with us for many years, knowing that we are there to support them in their chosen journey.Position Overview
The Business Development Manager (BDM) will be responsible for driving the commercial growth of the organization, a leading player in the manufacturing sector engaged in the production and distribution of PVC pipes and fittings, electrical cables, lubricants, plastic products, and other related industrial goods.
The BDM will lead strategic initiatives aimed at expanding market share, developing new sales channels, and strengthening customer relationships. The ideal candidate should be a strategic thinker with solid experience in industrial and B2B sales.
Key Responsibilities
Market Development & Expansion:
Identify and develop new business opportunities across existing and untapped markets in Nigeria and West Africa.
Conduct market research and competitor analysis to guide pricing, product positioning, and marketing strategy.
Establish partnerships with distributors, wholesalers, and key accounts in the construction, electrical, and industrial sectors.
Drive market penetration for the company’s products in key industries such as building materials, oil & gas, and infrastructure.
Sales and Revenue Growth:
Develop and implement sales plans to achieve monthly and annual revenue targets.
Monitor and analyze sales performance to identify trends and growth opportunities.
Collaborate with production and logistics teams to ensure timely product availability and delivery.
Recommend pricing strategies and promotional campaigns to enhance product competitiveness and profitability.
Client Relationship Management:
Build and maintain strong relationships with key distributors, dealers, contractors, and institutional clients.
Ensure high levels of client satisfaction through proactive engagement and after-sales support.
Lead negotiations and close strategic deals that align with the company’s growth objectives.
Strategy, Reporting, and Coordination:
Prepare business development reports, sales forecasts, and market intelligence for management review.
Work closely with the Managing Director and department heads to align sales initiatives with company goals.
Represent the company at trade exhibitions, industry events, and business forums.
Leadership and Team Collaboration:
Provide guidance and support to regional sales and marketing teams.
Promote a performance-driven sales culture across all channels.
Mentor junior business development staff and foster cross-departmental collaboration.
Key Performance Indicators (KPIs)
Achievement of quarterly and annual sales/revenue targets.
Increase in market share and distribution coverage.
Growth in customer acquisition and retention rates.
Volume and profitability of business generated.
Number of strategic partnerships and key accounts developed.
Qualifications and Experience
Bachelor’s Degree in Business Administration, Marketing, Economics, or a related field.
Minimum of 5–7 years’ proven experience in business development, industrial sales, or marketing within the manufacturing, construction materials, or FMCG sectors.
In-depth understanding of B2B sales, industrial distribution networks, and product marketing strategies.
Strong background in market research, client engagement, and contract negotiations.
Skills and Competencies:
Strong commercial acumen and negotiation skills.
Excellent communication, presentation, and relationship management abilities.
Data-driven, result-oriented, and analytical mindset.
Ability to work under pressure, meet targets, and manage multiple priorities.
Proficiency in Microsoft Office Suite and CRM tools.
Strong leadership qualities and a proactive attitude.
Remuneration and Benefits
Monthly Salary: N500,000
Performance-based incentives and commissions.
Target-based bonuses.
Opportunities for career growth and professional development.
