At FMR Agency we have unique and creative solutions that meet the clients expectations not only by realizing the clients business objectives, but particularly by our strict adherence to the ethical principles of public relations, we always search for opportunities beyond the agreed communications and the business objectives, we address special needs in other to find unique and tailored solutions through creative approaches.Role Overview

We are seeking a dynamic and results-driven Sales Manager to lead our sales function in the consumer goods industry, specifically in the bakery and FMCG sectors.
The Sales Manager will be responsible for driving revenue growth, developing and implementing sales strategies, and expanding our presence across retail, wholesale, and distributive trade channels.
This role involves leading a team, building strong relationships with distributors, wholesalers, and retailers, and identifying new market opportunities to boost the company’s growth.

Key Responsibilities

Develop and implement effective sales strategies aimed at growing revenue across various sales channel. Establish and maintain strong relationships with key distributors, wholesalers, and retailers to drive product availability and sales.
Lead efforts to expand the company’s presence in retail and general trade channels, identifying opportunities for growth in untapped markets.
Lead and supervise the sales team, providing guidance, support, and motivation to achieve targets.
Regularly monitor sales performance, prepare comprehensive sales reports, and make data-driven adjustments to strategies as necessary.
Identify new market opportunities, evaluate trends, and suggest innovative approaches to capture and grow market share.
Ensure that sales targets are met, motivate the team to exceed targets, and implement corrective actions as needed.

Requirements

Candidates should possess a Degree with 2-3 years experience
Proven experience in retail, general trade, distributive trade, or consumer goods sales. Experience in the bakery or food industry is an advantage.
Strong leadership, team management, and negotiation skills.
Must have driving experience, with the ability to travel to various locations as required.
Must reside within Amuwo Odofin or nearby areas

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9jabook

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At FMR Agency we have unique and creative solutions that meet the clients expectations not only by realizing the clients business objectives, but particularly by our strict adherence to the ethical principles of public relations, we always search for opportunities beyond the agreed communications and the business objectives, we address special needs in other to find unique and tailored solutions through creative approaches.Job Summary

The Regional Sales Manager will drive revenue growth, manage field sales teams, develop key customer relationships, and execute the national sales strategy within an assigned region.

Key Responsibilities

Achieve regional revenue targets and break them down into state and individual sales rep goals.
Monitor sales performance, implement corrective actions, and prepare weekly zone reports.
Lead and coach sales reps and merchandisers through field visits and joint customer engagements.
Manage key accounts, negotiate supply agreements, and onboard new major customers.
Track product availability, pricing, shelf visibility, and competitor activity in the market.
Coordinate with operations, hub managers, and customer service to ensure stock replenishment and resolve escalated client issues.
Oversee credit balances, collections, and ensure adherence to payment terms.ey Responsibilities:
Achieve regional revenue targets and track sales performance.
Manage and coach sales reps and merchandisers; conduct field visits.
Develop and maintain key accounts; negotiate supply agreements.
Provide market intelligence, forecasts, and coordinate stock and collections.

Qualifications & Skills

Bachelor’s degree in Business, Marketing, or related field.
3+ years in FMCG/consumer goods sales, 2+ years managing a sales team.
Strong leadership, CRM, negotiation, and market analysis skills.
Ability to travel extensively within the region; valid driver’s license.

Written by

9jabook

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At FMR Agency we have unique and creative solutions that meet the clients expectations not only by realizing the clients business objectives, but particularly by our strict adherence to the ethical principles of public relations, we always search for opportunities beyond the agreed communications and the business objectives, we address special needs in other to find unique and tailored solutions through creative approaches.Job Description

We are looking for a field-driven Sales Manager who is a high-energy operator who can lead teams, open new markets, close big accounts, and grow revenue in a fast-paced FMCG environment (fresh/short-shelf-life products).

Key Responsibilities
Sales Leadership & Execution:

Lead, motivate, and manage an active sales team across assigned territories.
Build and expand a strong network of distributors, wholesalers, supermarkets, and modern trade partners.
Drive territory penetration and aggressively grow market share.
Monitor daily/weekly sales dashboards, team performance, and coverage efficiency.

Business Development & Account Acquisition

Identify, pitch, and close major accounts — supermarkets, convenience stores, food chains, cafés, schools, restaurants, etc.
Negotiate deals, pricing, and visibility arrangements that increase product movement.
Develop and execute route-to-market strategies for both existing and new product lines.

Field Presence & Market Visibility:

Spend significant time in the field ensuring product availability, shelf placement, price compliance, and activation activities.
Track competitor activities and respond with smart, swift counter-moves.
Ensure real-time problem solving — out-of-stock, returns, pricing issues, etc.

Sales Strategy & Growth:

Develop monthly and quarterly strategic sales plans.
Drive promotional campaigns and consumer/retailer engagement activities in line with brand objectives.
Continuously explore new market opportunities to increase product uptake.

Reporting & Documentation:

Maintain accurate customer databases, visit reports, sales trackers, and account documentation.
Submit weekly and monthly sales reports with actionable insights — not stories.
Ensure the team updates CRM/tracking tools consistently.

Requirements

Minimum 3–7 years relevant experience in FMCG sales (preferably perishable goods, beverages, dairy, snacks, or similar).
Minimum of HND or B.Sc. in Marketing, Business Administration, or any related field.
Additional training in sales, negotiation, or FMCG distribution is a strong advantage.
Proven track record of hitting sales targets — not theoretical achievements.
Strong team leadership and coaching ability.
Excellent negotiation, relationship-building, and market activation skills.
Must be field-oriented, energetic, and comfortable with daily on-the-road execution.
Ability to work under pressure and meet aggressive timelines.

Written by

9jabook

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