Ruth and Roots is a renowned alternative health company focused on providing health remedies through herbs, nutrition and non-surgical procedures. Over the years, we have challenged the myth about herbs, enlightened the public and provided undisputable remedies to health challenges through herbs and nutrition.Core Responsibilities
Drive Client Acquisition: Develop and execute multi-channel marketing campaigns designed specifically to generate qualified leads and sales.
Funnel Optimization: Analyze and optimize the entire customer journey from first touchpoint to final conversion to improve ROI.
Content & Campaign Creation: Produce high-converting marketing assets, including landing pages, email sequences, ad copy, and social content.
Market Research: Identify new target audiences, trends, and growth opportunities within our industry
Required Skills & Qualifications
Proven Track Record: 2+ years of experience in marketing roles explicitly focused on lead generation, user acquisition, or direct sales growth.
Digital Campaign Expertise: Hands-on experience managing paid advertising (Meta, Google, or LinkedIn Ads) or executing high-yield organic/SEO strategies.
Copywriting Skills: Strong ability to write compelling, persuasive copy that motivates prospects to take action.
Self-Starter Attitude: Comfortable working autonomously, taking full ownership of projects, and managing a marketing budget effectively.