Proten is an international Human Capital Development firm that offers a wide range of Training, Coaching and Consulting services to individuals, small businesses and corporate and governmental organisations. Our client base spreads across Europe and Africa with head offices in London, United Kingdom and Lagos, Nigeria. Human Capital is undoubtedly one of the most important elements of success in any organisation today. Developing human capital requires creating and cultivating environments in which human beings can rapidly learn and apply new ideas, competencies, skills, behaviours and attitudes. Proten International assists organisations across Europe and Africa in providing opportunities for people to create shared understanding, explore new ideas and apply them. The tools for creating these opportunities include training, facilitation, coaching and consulting. Our focus is to create an enabling environment for businesses and organisations to start – up and thrive through a range of business development services. We also work with Corporate and Governmental organisations to optimize their productivity and performance through a range of advisory, consulting and other services. We aim to understand the needs of every organisation and its people and work hand-in-hand with them to fulfil them. We strongly believe that a highly performing and productive workforce will lead to a profitable organisation.Description
Our client is seeking a highly motivated and results-driven Sales Executive to drive the sale of digital advertising solutions and expand its client portfolio.
The ideal candidate will have 3–5 years of B2B sales experience, preferably within the media, advertising, digital marketing, or marketing communications industry, with a proven ability to generate leads, close deals, and build long-term client relationships.
This role is ideal for a proactive sales professional who thrives in a target-driven environment and is passionate about helping businesses achieve their marketing objectives through innovative advertising solutions.
Responsibilities
Identify, prospect, and acquire new clients across targeted industries.
Generate and qualify leads through cold calling, email outreach, networking, referrals, and social media.
Conduct client needs assessments and recommend digital advertising solutions tailored to business objectives.
Develop and present compelling sales proposals, media plans, and advertising packages.
Negotiate and close new business opportunities while consistently meeting or exceeding sales targets.
Build and maintain strong, long-term relationships with clients to drive repeat business and account growth.
Manage the end-to-end sales process from prospecting to contract execution and onboarding.
Collaborate with internal teams to ensure the successful execution and delivery of advertising campaigns.
Monitor campaign performance and provide clients with regular reports and insights.
Respond promptly to inbound enquiries and convert qualified leads into paying clients.
Maintain accurate sales records, pipeline updates, andclient communications using CRM systems.
Ensure contracts, invoices, and financial records are updated accurately in line with signed agreements.
Stay informed about industry trends, competitor activities, and emerging digital advertising solutions.
Requirements & Qualifications
Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or a related field.
3–5 years of proven B2B sales experience, preferably within the media, advertising, digital marketing, or marketing communications industry.
Demonstrated success in outbound sales, business development, and consistently achieving sales targets.
Strong experience in lead generation, cold calling, prospecting, and client acquisition.
Excellent negotiation, presentation, and deal-closing skills.
Good understanding of digital advertising solutions, including Google Ads, social media advertising, display advertising, and other digital marketing channels.
Experience preparing proposals, media plans, and client presentations.
Familiarity with CRM systems and sales reporting tools.
Strong communication, interpersonal, and relationship management skills.
Highly organized with the ability to manage multiple opportunities simultaneously.
Self-motivated, resilient, and able to work independently as well as collaboratively within a team.
Strong analytical, problem-solving, and time management skills.
Must own a smartphone, reliable internet connection, and have access to backup power.