Afconrecruit Limited is a company that provides solutions to improve the quality and output of the work transaction for both Employers and Employees.
Position Summary
We are seeking an innovative and data-driven Chief Marketing Officer (CMO) to lead the brand’s marketing strategy and drive audience engagement, platform growth, and market penetration.
The ideal candidate will have deep experience in digital marketing, content strategy, and community-building—particularly in employment, media, or education-focused sectors within emerging markets.
Key Responsibilities
Develop and execute a comprehensive marketing strategy to grow AboutJobs TV’s audience, drive user engagement, and enhance brand visibility across Africa and the Caribbean.
Position ACR AboutJobs TV Ltd as the go-to multimedia platform for career development, job search guidance, and workforce empowerment.
Lead and manage the marketing team, external agencies, and media partners to produce high-impact campaigns across TV, digital, and social platforms.
Oversee the creation and distribution of engaging content, including career shows, job market insights, testimonials, and success stories.
Develop and optimize user acquisition and retention strategies through paid and organic digital channels (e.g., social media, SEO, email marketing, influencer collaborations).
Build strong analytics frameworks to track KPIs, campaign performance, and platform engagement metrics.
Collaborate closely with product, tech, and partnerships teams to ensure brand consistency and customer-centric design.
Represent the brand at industry events, online forums, and strategic media engagements to increase reach and relevance.
Qualifications and Experience
Bachelor’s Degree in Marketing, Communications, Business, or a related field (Master’s or MBA preferred).
5+ years of marketing leadership experience, preferably in digital media, career platforms or workforce development sectors.
Proven success in leading marketing campaigns targeting African and Caribbean audiences.
Strong expertise in digital marketing tools, marketing automation, data analytics, and brand storytelling.
Experience in TV or content-focused marketing is a strong advantage.
Exceptional leadership, communication, and strategic thinking skills.
Passion for youth empowerment, employment equity, and workforce transformation.
