Afconrecruit Limited is a company that provides solutions to improve the quality and output of the work transaction for both Employers and Employees.
Position Summary
We are seeking a strategic, growth-oriented Chief Marketing Officer (CMO) to lead the marketing vision and execution at ACR School of Performance.
The CMO will be responsible for expanding brand awareness, driving student enrollment, and positioning the school as a leading authority in professional development for the African workforce.
The role requires a seasoned marketer with a deep understanding of the technology space, the African talent landscape, and performance-driven marketing strategies.
Key Responsibilities
Develop and implement a comprehensive marketing strategy to grow brand visibility, course enrollment, and learner engagement across Africa.
Define and communicate the brand’s unique value proposition, positioning ACR School of Performance as a premium provider of corporate training and performance solutions.
Lead digital marketing initiatives including SEO, SEM, email marketing, content strategy, social media, and performance marketing campaigns.
Oversee the development and promotion of marketing content such as case studies, webinars, success stories, and thought leadership materials.
Conduct market research to better understand the evolving needs of HR executives, employees, and organizations across African markets.
Collaborate with product, sales, and partnerships teams to ensure marketing efforts align with business goals.
Build and manage the internal marketing team and external agencies as needed.
Analyze marketing metrics and campaign performance to optimize ROI and improve conversion rates.
Represent ACR School of Performance at industry events, webinars, and conferences as a brand ambassador.
Qualifications and Experience
Bachelor’s Degree in Marketing, Business, Communications, or a related field (MBA preferred).
5-7 years of progressive experience in marketing leadership roles, preferably in education, corporate training, or technology sectors.
Proven success in building and scaling B2B or B2C marketing campaigns, ideally across African markets.
Strong understanding of the African corporate landscape and professional development challenges.
Excellent digital marketing skills, including hands-on experience with marketing tools, CRM systems, and analytics platforms.
Exceptional communication, leadership, and strategic planning capabilities.
Passionate about workforce transformation and educational innovation.
