What You’ll Be Doing
Planning, creating, and executing cold email outreach and bulk email marketing campaigns for different audiences and goals.
Writing compelling copy that drives clicks, engagement, and conversions.
Managing and optimizing email automation flows and sequences.
Segmenting audiences for targeted communication and improved results.
Tracking and analyzing campaign performance metrics (open rates, CTRs, conversions, etc.).
Conducting A/B tests and using insights to improve campaign effectiveness.
Collaborating with sales and content teams to ensure consistent messaging across channels.
Ensuring compliance with email regulations and deliverability best practices.
What We’re Looking For
Proven experience in email marketing and cold outreach (preferably in B2B or digital marketing environments).
Strong understanding of email automation and outreach tools (e.g., HubSpot, Instantly, Mailchimp, Lemlist, ActiveCampaign, etc.).
Excellent copywriting and storytelling skills.
Data-driven mindset with the ability to interpret and act on metrics.
Self-motivated, detail-oriented, and able to work independently in a remote setting.